Advertising device



March 17, 1925. 1,530,039

' C. DOSNE ADV ERTI J NG DEVI CE Filed May 11, 1923 s Sheets-Sheet 1 March .17, 1925. 1,530,039

0. DO SNE ADVERTISING DEVICE FiI edMay 11, 1923 3 Shets-Sheet 2 @BUBHBBBBBBBBHHHQ {IUUUUUUUDUUDUU @UUUDUUUUUUUUUU@ C. DOSNE ADVERTISING DEVICE Mmh 17, 1925.

File l May 11. 1923 Q s Sheets-Sheet 5 Patented Mar. 17 19225,

unites stares i,53tl,039

PATENT critics.

CHARLES nosnn, or vmonnnns, assreivon TO BERNARD van Lens, or

- AMSTERDAM, NETHERLANDS,

ADVERTISING DEVICE.

Application filed May 11,

To all 4.071 0m it may concern:

Be it known that I, Crmnnns DosNn, citimen of the French Republic, residing at Vin venues, F cine, France, 25, Rue du ll lidi, have invented certain new and useful Improvements in Advertising Devices, of which the following is a specification, reference being had therein to the accompanying drawing.

My invention relates to advertising devices with text which can be operated by hand, of the class in which the device comprises various bands showing the different letters of the alphabet, numerals and other characters and each travelling between two reels so as to be wound from one to the other, so that the desired character will appear between the reels and through windows provided in the outside of the apparatus, the pairs of reels with band being strung in sequence upon two parallel axles, and each can be actuated by hand-controlled milled knobs so as to vary the visible character in "each case.

This class of apparatus is most advantageous for business houses which when engaged in, advertising either in windows or in the interior, are often obliged to change the advertising text. But the known types of variable signs are not of a very practi cal nature and are often so unsightly that the various firms, and especially those selling luxury articles, would not consent to employ them.

My invention is intended on the contrary to provide an apparatus which has a most attractive appearance and is suitable for use among the most elegant displays of goods, and it relates to improvements in the said type of apparatus, consisting essentially in the relative position of the axles and their reels with reference to the portion of the band which travels in the rear of the visible wall of the device, so as to entirely conceal the two sets of reels from view and to provide an entirely flat construction as to the visible face, whereby the advertising matter can be surrounded by a flat frame of any kind and style, and this will afford a flat sign having various lines of text superposed, providing in all cases the same aspect as a window reflector painted under glass. The apparatus thus improved may be combined with a row of lights so as to afford an apparatus for night advertising and it can 192s. Seria1 No.638,388.-

thus have a double face while at the same time preserving the said advantages.

The appended drawing shows by way of exan'lplc an embodiment of my invention.

, Fig. 1 a front view of a part of the apparatus with a single line of text, Fig. 2 a' transverse section on the line IIII of Fig. 1. Fig. 3 is a horizontal section on the line IlI-III of Fig. 1. Figs. 4 and 5 are respectively a front view and a transverse section of a fiat sign with various lines of text superposed. Fig. 6 is a transverse section of a double-faced luminous advertising device with a single line. Fig. 7 is a diagrammatic transverse section of a doublefacedluminous advertising device with various lines superposed.

The framing of the apparatus consists of two cheeks 1 and 2, the cheek 1 having two troughs 3, 3 whilst the cheek 21is on the contrary made flat and is secured to the forn'ier'for example by screws 4., 4 at the top and bottom and the central screws 5 to the two ends on the length of the sign or a part of the same. The walls 1 and 2 are apertured at the central part corresponding to the spacing of the two troughs 3, 3, the apertures (yo-operating in pairs so that the band carrying the letters which travels be tween these two parts 1, 2 can be seen by transparence between the two apertures or windows. The two troughs 3, 3' serve to hold thereels 6, 6 mounted on the axles 7, 'Zsupported by the brackets 8, 8' which are soldered or otherwise attached to the interior of the corresponding troughs. In the knownmanner, each reel 6, 6' has at one side a milled head 9, 9' whose teeth project somewhat out of the slots 10 in the walls of the troughs, Fig. 3, so that the heads can be readily turned by the fingers from the outside. The band 11 wound upon a pair of reels6, 6" and adapted to travel from one reel to the other is caused to pass as stated between the checks 1 and 2 so as to shew any given letter or character through the windows.

It is observed that the wall 2 which. can be seen from the exterior is entirely flat, as the troughs 3, 3 are out of view and at the back of the device, so that it is feasible to provide for flat decoration, by drawings or framed designs of any kind, upon the parts of the flat cheek 2 disposed forwardly of the said reels, for example by means of bands, strips or mouldings 12 serving as a framing in any style.

Toenable the use of the device for luminous advertising. a glass plate 13 is held at each end of the sign by a small corner bracket 14 attached by small bolts 5; a reflector 16 containing a row of incandescent lamps can be disposed in the known manner at the back part of the apparatus. Since the visible side 2 is quite flat, one can thus employ flat signs comprising several lines of advertising text superposed as shewn in Figs. 4: and The parts between the windows can be concealed by a glass plate 9.0 placed'on the whole surface of the sign and held for example by the frame surroundingthe same and painted and decorated if desired so that the whole will have the usual appearance of advertising signs,

.case comprise one or more superposed lines giving on each face the impression of a single flat sign painted under glass without breach of continuity. In this case, instead of using the reflectors 15, 15 at each line of the device, one will use preferably (Fig. 7) a single luminous casing 17 which will not shew any difference from the usual double-face signs in its appearance.- Obviously, each line of bands 18 might be individually brought out of the casing for the composition of the text and then replaced, for instance by sliding it in the slides 19 ofthe casing.

Cla-in'is:

1. .in advertising device of the class described comprising an outer flat plate, an

inner plate spaced from the outer plate and provided. at its opposed sides with rearwardly extending troughs, the open side of each of the troughs facing the outer plate and completely covered thereby, a reel jour nalled in each of said troughs, a hand rolled on the wheel and passing between said plates, a reflector mounted between the inner edges of thetronghs and positioned to the rear of said plates, a bulb mounted in said reflector, a transparent member be tween the inner plate and said reflector, said band ha ring characters thereon, and means carried by said troughs for moving the characters on the band into registry with said transparent member.

2 An advertising device of the classdescribed having a pair of reflectors, a light positioned between said reflectors, each of the opposed ends of said reflectors being closed by auouter flat plate and an inner plate which is spaced from the outer plate, said inner plate provided at its upper and lower ends with rearW-ardly extending troughs which are closed by the adjacent portions of said flat plate, reels journalled in each of said troughs, a band rolled on said reels and havingcharacters thereon, said plate having a series of spaced windows, and means for moving the characters on the band into registry with said windows for projecting the'rays of the lights through the windows in the plates at both ends of the reflectors.

In testimony whereof I aflix my signature.

CHARLES DOSNE.- 

